fusing the art and science of association management
fusion management

For clients seeking full-service association management services, Fusion Management can meet and exceed your needs. With vast experience in leading and managing associations, fusion's team can manage and grow your organization using their time-proven skills. Under the direction of Fusion's principal, the organizations she has managed/lead have seen growth averaging over 20% per year. While we will provide services based on your needs and goals, Fusion's philosophy is that associations need to be managed with a business sense to ensure financial security. Whether your goals include seeing an increase in new members, membership retention, public relations, government relations, membership benefits, educational offerings, conference attendance, or better budget control, Fusion is your solution.

Our first and foremost goal in providing full and partial service management to associations is to partner with the organization to deliver a service package that will move the association to its ultimate goals. We provide our services in such a way that members and key stakeholders feel as though we work only for them. Our experience in working with associations of varying sizes, scopes, and missions has enabled us to develop best practices that fit each type of client. While we deliver savings to associations via our best practices systems, each association is different and we do not provide a "cookie-cutter" approach to management. For each client there are specific needs, nuances, and goals that are met with individualized strategic, implementation, and goal-driven plans. In addition, each association has its own phone line, fax line, email address, and web presence. Unless the association decides to "reveal the secret", no one will ever know that we service other associations.

The fact that Fusion services multiple associations provides many benefits to its clients. We have vetted a number of vendors and as such have the ability to provide associations with many needed services such as printing, web hosting, etc. at considerable discounts. In addition, we can provide services such as meeting site selection at no cost to the client (and often as an offset to management fees) thanks to firm standing in the industry.

A sampling of our services includes:

Executive Management
Fusion will provide associations with a dedicated association executive to manage and oversee all aspects of the client's organization.

Membership Retention and Recruitment
Creating campaigns and recruitment/retention plans for clients is an area of great experience for fusion management.

General Administration
Membership inquiries, payment processing, etc.

Financial Management and Accounting
Creating projected budgets, managing expenses, creating non-dues review sources.

Convention and Trade Show Management
Integrating conferences and trade shows with association goals to benefit the association as a whole.

Education Programs
Developing specific workshops for members, making sure that conference sessions are relevant.

Publications and Communications
Writing and producing electronic newsletter and printed publications.

Public and Government Relations
Creating positive media for the association, its programs, and the industry in general.

Web and Technology
Establishing a visually appealing web presence, ensuring that the public can find information, and ensuring that association members are encouraged to return on a regular basis.


Fusion Management, LLC
Alexandria, VA 22314
Phone: 703.303.5261